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There are many reasons to have a freelance web design job. You have the possibility of being your own boss, choosing the working hours, the clients, the amount of payment depending on the size of the project and the workload. With the opportunity to go based on interests, strengths, skills, or even something you want to improve on. Freelance web designers in Spain can work full-time or part-time, but freelancing website development isn't just about creative work. Besides, it's a business. Your best chance of success is to start with the right resources from the beginning.
What should you study if you want to have a freelance web design job?
The main thing is that you have computer skills, that you are fond of technology, creative and with an interest in aesthetics and website design. Now, since it is a profession with multiple employment options, to exercise it you could study:
- Web design
- Visual design of digital content
- Multimedia and graphic design
- Higher degree in graphic production design and management
- Higher degree in design and edition of printed and multimedia publications
Whether through courses or university education, it is important that you keep yourself constantly updated, so that you fine-tune your knowledge, thus expanding your employment possibilities. In digital marketing , the profession of web designer is fundamental, since they have the task of creating sites that fulfill the function of promoting, communicating and informing what the company wants to offer. If these pages perform optimally, the chances of success will increase.
Competencies that a professional must have for a freelance web design job
- Knowledge of programming languages
- Knowledge in database management
- Ability to work with CMS (WordPress, Drupal, etc)
- Mastery of image editing programs
- Vector design domain
- Basic knowledge of SEO
- Good planning and organization
- Capacity to work under pressure
- Proactivity
- Creativity
Functions that are performed in a freelance web design job
Here are some of the functions that a freelance web design job performs:
Design the website. The main function of the Web designer is to give a visual identity to the website of brands and companies.
Website update. You can incorporate content of interest to the company, including topics or tools to attract new visitors and followers.
Maintenance. It will be in charge of giving technical maintenance to the site, allowing everything to work correctly.
Link between areas. It will be key in the connection between the different areas (marketing, sales, brand management, etc.) in order to make a tailored deliverable focused on generating results.
They master the arts of SEO. They optimize the content and are based on using the right keywords to promote positioning. This is important if the goal is to try and achieve a good search engine result to increase page views.
Intermediary in the contracting or management of services. They can be the intermediary to manage the reservation of domains and hosting.
They solve problems that can be presented by the page response (WPO) on the server.
They make backups or security copies. The important thing is to keep the files preventing possible falls or data deletion.
Content optimization. They ensure that the content is correctly interpreted and displayed by other applications such as feed readers or news aggregators.
Advantages of having a freelance web job
Communication skills will improve tremendously as job offers and web projects are found. When you start working remotely, you will most likely not be able to physically see your clients, but they will know you are there. Today there is a huge advantage in having digital tools that allow constant communication from anywhere in the world and that comes with its own set of challenges.
If you are thinking of a freelance web design job, it is important to assess the advantages and disadvantages of working on your own. The focus that we will share with you will be on the advantages:
- Flexible work schedule. You will be able to choose the working hours and you can set your own schedule to fit in with other project work.
- Choice and variety. While for an employee they are usually told which clients they will work for, having a freelance web design job gives them the possibility to choose the projects and be less limited to specific markets or sectors.
- More control. You can set your own goals and you will have the decision-making capacity in the organization of your own business.
Reasons why it is ideal to choose a freelance web design job
The internet has become a great positioning tool for businesses in this digital world that is evolving more and more. The website is the main showcase for brands and companies. We share the reasons why it is ideal to have a freelance web design job:
- Professional profile with high demand. The digital designer is among the most demanded digital professions. Among the functions of this professional profile, web design and layout, design of graphic elements, image processing and coordination with the content area are required. Among the knowledge, companies require regular web and graphic design, as well as experience in usability. It is also recommended to have communication skills, ability to work in collaborative environments.
- Always active. This profile is characterized by having a very active job, due to the fact that each client needs a design and different functionalities; therefore, the web designer will always be in action and in search of solutions until the most appropriate one is found. Moreover, the variety of projects allow you to train your creativity.
- Remote work. A designer with a freelance web design job can have the possibility of working from anywhere in the world, since he will only need a laptop and a powerful internet connection. This trend is growing more and more and is the most common among nomadic web designers. Web design is a very flexible profession since just by having the necessary tools you can have a job from anywhere in the world, the important thing will be to have a good organization to deliver what is needed for each client.
- Always updated . The professional world is constantly changing and in the not so distant future there will be new professions that do not yet exist. In the web sector, this phenomenon is more exaggerated, so it is recommended that if you want to dedicate yourself to digital design you have to be a curious person with the ability to adapt to change. There are no longer websites for life. It is a living and changing organism. Devices and trends are constantly being updated and websites must adapt to them in order to achieve an optimal user experience.
- Growth towards other disciplines. If one day you want to change jobs, this profile can evolve into highly connected professions such as specialists in UX/UI, SEO/SEM or Digital Marketing. You will have the opportunity to take advantage of all the knowledge accumulated during your career to become a more complete professional. Currently, companies are looking for multidisciplinary designers, capable of managing a digital project from its conceptualization to its execution. For this, it will be necessary to learn the most strategic knowledge of UX, the visual skills of UI and the most technical aspects of Web Design.
To know more about Freelance web development then check Kavanagh Digital website.